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UX research - Linkedin Learning 본문
Benefits of UX Research
- Saving development or process costs
- Increasing customer happiness and loyalty
- Uncovering opportunities to earn more
Making sure you build the right thing
Uncovering the true needs of users means that you better understand what solutions will work for them, so you never waste development time on features that won't be valuable to them, and you'd account for requirements from the beginning.
Notice that users use another tool to fill a need that your product doesn't serve. This sort of information can help you plan future fixes, or features that you can prioritize, and new solutions to offer that you may not have previously considered.
Methodologies
- Usability tests
- usertesting.com
- usabilla.com
- usesrzoom.com
- loop11.com
- usabilityhub.com
- Nielsen Norman Group https://www.nngroup.com/
- Interviewing (helpful in creating personas)
- Ethnographic interview / Contextual inquiry : observations of users' natural behavior when interacting with a product
- Card sorting (helpful determine categorization and heirarchy for information architecture) - Optimal Workshop
- boxesandarrows https://boxesandarrows.com/card-sorting-a-definitive-guide/
- Eye-tracking and click-tracking (live site & software)
- A/B testing (Multivariate Testing)
- should be done at live sites or products
- Smashing Magazine - the ultimate guide to a/b testing
- Optimizely
- Visual Website Optimizer
- Google website optimizer:
- Desirability studies, Expert reviews (heuristic reviews)
- Surveys
- Google Forms
- SurveyMonkey
- QuestionPro
- Zoomerang
- UsabilityHub
- UserTesting
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