UX research - Linkedin Learning

https://www.linkedin.com/learning/ux-foundations-research/why-is-user-experience-research-important?u=57686553

UX Foundations: Research - Why is user experience research important?

Benefits of UX Research

• Saving development or process costs
• Increasing customer happiness and loyalty
• Uncovering opportunities to earn more

 

Making sure you build the right thing

Uncovering the true needs of users means that you better understand what solutions will work for them, so you never waste development time on features that won't be valuable to them, and you'd account for requirements from the beginning.

Notice that users use another tool to fill a need that your product doesn't serve. This sort of information can help you plan future fixes, or features that you can prioritize, and new solutions to offer that you may not have previously considered.

 

Methodologies

• Usability tests
  • usertesting.com
  • usabilla.com
  • usesrzoom.com
  • loop11.com
  • usabilityhub.com
  • Nielsen Norman Group https://www.nngroup.com/

Nielsen Norman Group: UX Training, Consulting, & Research

 

• Interviewing (helpful in creating personas)
  • Ethnographic interview / Contextual inquiry : observations of users' natural behavior when interacting with a product

 

• Card sorting (helpful determine categorization and heirarchy for information architecture) - Optimal Workshop
  • boxesandarrows  https://boxesandarrows.com/card-sorting-a-definitive-guide/

Card Sorting: A Definitive Guide - Boxes and Arrows

 

 

 

• Eye-tracking and click-tracking (live site & software)
  • UXmagazine : Eye tracking: Best way to test rich app usability
  • CrazyEgg
  • Clicktale
  • UserZoom : Understanding how behavior tracking works in remote unmoderated user testing studies

Home Page

UX Magazine | Defining and Informing the Complex Field of User Experience (UX)

 

 

• A/B testing (Multivariate Testing) 
  • should be done at live sites or products
  • Smashing Magazine - the ultimate guide to a/b testing
  • Optimizely
  • Visual Website Optimizer
  • Google website optimizer:
    1. Google Marketing Platform
    2. Techguide to Google website optimizer
    3. Optimizer 

Google Marketing Platform: 통합 광고 및 애널리틱스

Google 애널리틱스

 

 

• Desirability studies, Expert reviews (heuristic reviews)

Heuristic Evaluation: How-To: Article by Jakob Nielsen

• Surveys
  • Google Forms
  • SurveyMonkey
  • QuestionPro
  • Zoomerang
  • UsabilityHub
  • UserTesting